The Tug-of-War For the Cable News Network Shows How Dysfunctional US Journalism Has Become.
This past Thursday night, as rumors swirled regarding the Brown University gunman, CNN’s Kaitlan Collins posted on social media, pointing out the conflicting information and pointing viewers to her channel's 9pm newscast.
While the network is hardly a impeccable news source, her message seemed accurate for numerous observers. It stands as one of the organizations where one can locate grounded and largely dependable reporting – especially during breaking news situations such as the one taking place in the vicinity of a New Hampshire storage facility.
A Precarious Position During a High-Stakes Struggle
But CNN, now four and a half decades old, finds itself in a vulnerable position as two massive media conglomerates battle over ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of business acquisition, rather than as a question of what serves the information-seeking public.
“This is yet another example of the fundamental flaws with roots in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – fails to grasp a more important point.
“It is often framed as a business story with influential figures as the central actors, but there is very little discussion of the public interest,” Pickard added.
The Additional Element: Donald Trump
This situation is complicated by Donald Trump’s longstanding stance about a network he has consistently labeled as perhaps his main “fake news” adversary.
Recall the cries of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now claims that the network requires new ownership. You can read that as ownership that will protect him from negative coverage and examination. That is part of why he appears to support Paramount Skydance, which has made a unsolicited offer.
Trump has reason to prefer that bidder more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
An Outcome of Further Uncertainty
It is important to note, if Netflix is successful, CNN and other cable outlets would first be separated into a independent unit. Such a move could be a relief to many at the network, but it’s far from a guarantee of stability. That setup could pave the way for CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, a lot of this is against the law, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should prohibit both deals.
“Each proposed deal would be bad for the country, and both should be contested by regulators,” Wu stated.
The Bigger Problem and a Path Forward
No matter the outcome with this particular battle, the bigger problem persists.
“What we have now is a profoundly structure that undermines democracy, but we must resist learned helplessness,” Pickard emphasized. Regulatory choices – dating back to the 1930s and 1940s – helped to foster this hyper-commercialized monster, and new policy decisions can address it.
Is this likely in an era where the head of the FCC will not confirm that the agency is independent? Reform is a distant prospect now, but that doesn’t mean it will not happen in the future.
Initiatives that bolster independent news organizations, bolster local journalism, fund public media, and prohibit the concentration of media power in very few hands are achievable – they are necessary for a healthy democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN cannot be tools in the newest merger game.