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TikTok is introducing a new feature that enables them to reduce the volume of artificial intelligence-produced media appearing in their timelines. This initiative comes as the company announced that it currently hosts in excess of 1 thousand million AI-generated clips.

Pilot Phase and Launch

The new functionality is being tested over the next few weeks before a full-scale rollout. This advancement comes amid a increase in AI content, fueled by recent video-generation tools.

AI Content on Other Platforms

It has been noted that approximately a tenth of the most rapidly expanding content creators on another major platform only show clips produced artificially. A considerable share of this content is considered low-quality AI content, a phrase for substandard, bulk-generated content that is typically illogical or dreamlike.

Our research shows that a lot of users like content made with AI tools, from computer-generated images to science explainers, and we intend to give people the option to increase or decrease of that, depending on their own likes,” commented a platform representative.

Scale of AI Content

TikTok disclosed that there are now 1.3 billion videos on its network labeled as AI-generated. Collectively, over 100 mn pieces of content are uploaded to the service daily, making AI content a relatively small portion of its total content library.

User Control Features

Viewers will be able to decrease or raise the volume of AI-generated videos they view by opening the topic control setting in the application and selecting AI-made media. Additional categories that currently be controlled under the filter cover politics, clothing, aesthetics, and movement.

Platform Guidelines

TikTok’s rules oblige content makers to identify lifelike AI-made content, and it forbids malicious fake videos of celebrities or critical incidents. Any realistic AI video that is unmarked can be taken down under its community policies.

Additionally, the service will now apply an artificially created tag to content made using its own AI tools, or identified by an cross-platform project for recognizing content made by AI. This step is intended to deter users from trying to evade the tagging system.

Educational Initiatives

The platform is also establishing a two million dollar educational fund for specialists and groups to create educational content about using AI responsibly. This program will benefit educational bodies dedicated to educating programming and robotics.

Content Safety Approach

TikTok has defended its safety measures, during discussion over proposals to cut jobs for a large number of review team members in the United Kingdom. TikTok is planning to eliminate a significant number of roles in its trust and safety department in the UK capital, with trade unions and digital protection specialists voicing alarm that staff are being displaced by AI moderation.

A trust and safety lead clarified that people-led review would remain essential, but AI can shield workers by removing the most distressing content ahead of it gets reviewed by people. The platform stated a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its automated systems.

“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”